Insights
Conversations with our founders and advisors, plus coverage of Augment across the press.
Latest updates
Special publication
Fifteen years of backing bold builders — the founders, the sectors, and the story behind the firm, in one commemorative issue.
Media
Augment Expert Series
Augment Expert Series
Augment Expert Series
Augment Expert Series
Augment Expert Series
Augment Expert Series
Augment Expert Series
Talks & Podcasts
Podcast
Talk
Panel
Interview
Panel
In the media
Named as a Top Founder-Friendly Investor by Inc. – proof that our founder-first model delivers.
Founder testimonials
“Augment Ventures recognizes the critical nature of the technology we’re building, and their investment partnership is helping Optilogic change the way companies make strategic supply chain decisions—from practitioners to boardroom discussions.”
Don Hicks, Co-Founder & CEO
Optilogic
“Augment has been a great investor and partner in helping us scale the company and navigate our pivot to private markets. The support comes from participating in all our financing rounds, but more important and invaluable has been the strategic advice and guidance.”
Haresh Patel, Co-Founder & CEO
Mercatus
“Augment has been a valuable resource in evaluating our thought processes and providing constructive feedback. We see Sonali as an extended part of our team, bringing a wealth of experience and a critical lens. Sonali understands the current Fintech and Supply Chain Software landscape and has helped us navigate the very dynamic and hot supply chain finance space with customers, investors, and partners.”
Payson Johnston, Co-Founder & CEO
Crowdz
“Augment brought institutional rigor to our business. Sonali guided us not only through the areas on which we needed to focus and change but also how we should go about doing it.”
Eric Adler, Co-Founder & CEO
Flume
“Guardhat and Augment Ventures are a solid match. We are on a mission to improve the lives of the world’s 2B-plus deskless workers, starting with the industrial sector, tightly aligned to Augment’s mission to transform traditional industries and impact lives. What’s more, once I met Sonali, I immediately knew we needed her on our team. Seeing what she has built in her business and network, against odds, and values-based is simply inspiring. I am incredibly excited by what we can achieve together.”
Saikat Dey, Co-Founder & CEO
Guardhat
“Disrupting the ocean trade of commodities does not require only exceptional industry expertise and mastery of digital technologies. It has been critical to complement our strengths with Augment’s capabilities to structure and execute our first institutional round in a very challenging capital market. Above all, Sonali’s entrepreneurial acumen and passionate leadership proved to be of incredible help when restructuring our corporate set up and get us ready for global scaling. We could not have better, more competent and approachable companions in our customer-obsessed journey.”
Michele Sancricca, Co-Founder & CEO
Secro
“Augment stepped up as the lead investor in our Series B round, which can be a challenge for a company with highly innovative technology. Their leadership at a critical time, and their continued support of the company and the team since then, has been instrumental to the ongoing success of the company.”
Dr. Robert C. Walker, President & CEO
RayVio
“Augment Ventures has consistently been there when we needed them the most. Sonali is a trusted advisor and someone who gets her hands dirty connecting one on one with individual people on our team.”
Jack Roswell, Co-Founder & CEO
Perennial